Equally, spending more time in the design phase of a project would enable us to truly understand the brief and open up the problem statement, ultimately preventing projects beset with difficulties as a result of a lack of planning.. One challenge we’ll face going forward is that, as innovation increases and we begin to iterate more quickly, the lag between innovation happening and standards struggling to keep up, will begin to get in the way.

It focuses on the objectives of our clients and all stakeholders, and combines their expertise in their products or service, with our expertise in design, engineering, modern methods of construction, manufacturing and digital construction technology We use this combined expertise to drive value into the design process..Although this might sound obvious, it’s a long way from what actually happens in a lot of situations, which aren’t Design to Value led.

Typically, clients spend a lot of time thinking about what they want out of a building.They try to formulate the solution as precisely as possible and then appoint a design consultant to turn that into a good design.Stakeholders are consulted along the way and experts review the design at certain points, but have little control over a concept that is put forward by the lead designer and is not always based on a full understanding of all relevant aspects.

Changes in the design are discouraged because that only leads to delay..This is understandable, but it’s a missed opportunity.

It’s wrong to think of designers as glorified technicians who turn project briefs into drawings and specifications that can be handed over to a contractor.

The real challenge, and where designers can help their clients best, is to engage with stakeholders and come up with creative solutions that form the basis of the brief for a successful project.patients looking for access to medicines; secondly for the party who own the endeavour e.g.

profitability of the client; and, often missed, the parties who will deliver the endeavour with the client.These different measures of value need to be expressed not so narrowly as purely financial e.g.

margin and profit; but expansively including kudos and marketing from the work, with larger social and environmental impacts important to each organisation and the wellbeing, growth and development of the people involved.. Providing such a web of value interconnects and energises the whole project community into the generation of shared value..In the words of Michael Porter.